Contract Logix Expands; Adds Bill Muller as Vice President of Marketing
Leader in Contract Lifecycle Management software market bolsters its team with former Visual IQ and iProspect CMO.
Lowell, MA – Contract Logix – a long-time developer of contract lifecycle management (CLM) software solutions – announced today the hiring of Bill Muller as Vice President of Marketing.
“We are excited to welcome Bill on board to lead our marketing efforts,” says Contract Logix CEO Michael Melville. “The CLM software marketplace is experiencing a period of rapid growth, as is our company, and so we’re thrilled to have someone with Bill’s record of driving business growth on our team.”
Muller brings more than 35 years’ experience in BtoB marketing management to Contract Logix. A former member of the Contract Logix Board of Advisors, he most recently contributed to the growth of marketing attribution software leader, Visual IQ more than 1000% during his tenure. He previously helped build iProspect from its infancy to one of the most successful and profitable search engine marketing agencies in the world.
“As a member of the Contract Logix board I had the opportunity to watch the company and its products mature in a marketplace that despite its age is still somewhat immature in terms of adoption. Having experienced several start-up rocket ship rides in the past, I just couldn’t pass up the chance to do it again when the marketing leadership role at Contract Logix became available,” said Muller.
Bill is a widely published author and accomplished speaker on a variety of marketing topics, including brand measurement, data-driven marketing, lead generation and BtoB marketing.