Matching Research to Goals: When Hard Data Is Needed
There are two main types of market research: qualitative and quantitative. Within those two categories, there are many different types of studies. This is a point that some contract managers tend to oversee when signing up for a research study. As valuable as qualitative research can be, quantitative research fits some projects better. It all depends on the project’s objectives. Let’s review the types of situations in which “hard data” from quantitative studies is needed.
